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Technology for better decisions.
Practical analysis on automation, AI, digital products and web experiences.
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What should a company automate first?
A practical framework for choosing the first process to automate without wasting time, budget, or attention.
Latest articles
09
02Operational Technology
Automation Boundaries in Customer Engagement Operations: A Case-Based Approach
A practical analysis of how to define, implement, and monitor automation in customer acquisition, validation, follow-up, and compliance—while preserving essential human oversight.
03DevOps
Isolated Static Site Deployment with Astro, Docker, and CI/CD: Lessons from E Tech Code
A practical account of how E Tech Code migrated five static sites from shared hosting to isolated Docker containers, enabling independent deployment and streamlined maintenance through commit-based CI/CD.
04Product Management
Reducing App Scope While Preserving Core Value: Lessons from Managing Independent Product Sites
A practical guide to narrowing an app’s scope without losing its core value, drawing on E Tech Code’s experience managing four independent Astro product sites and separating web presence, support, and automation policies.
05Technology Applied to Business
WhatsApp Link Opens vs. Conversation Events: Navigating Measurement Pitfalls and Improving Event Quality
A focused guide for SMBs on distinguishing WhatsApp link opens from true conversation events, highlighting common measurement errors and practical solutions for more reliable tracking.
06Business Technology
Operational Automation: Identifying Repetitive Tasks and Designing Human Controls
A practical guide for small and medium business leaders to recognize repetitive tasks suitable for automation and implement effective human oversight mechanisms.
07Business Technology
Operational Automation: Identifying Repetitive Tasks and Designing Human Controls
A practical guide for small and medium business leaders to recognize repetitive tasks suitable for automation and implement effective human oversight.
08Digital product
Mobile app, web platform, or automation: what does your idea need?
How to choose between an app, a web platform, and automation based on the problem, the user, and the stage of the project.
09Web experience
How to design a website that turns attention into conversations
The elements that help a service website explain clearly, build trust, and guide visitors toward a meaningful conversation.